Organized by the Unione Italiana Jiu Jitsu (UIJJ), the expo has established itself as one of the most important gathering points for the European BJJ community since its debut in 2022. Each year the event runs in parallel with the Italian BJJ Open, combining a major tournament with a community-focused expo experience.
What Is the Jiu Jitsu Expo?
The Jiu Jitsu Expo is more than just a trade fair. It is a meeting point where the Brazilian Jiu-Jitsu community comes together to connect, learn, and grow.
Running alongside the Italian BJJ Open competition, the expo welcomes competitors, coaches, black belts, enthusiasts, sponsors, and BJJ-related businesses from across Europe and beyond.
Whether you are competing at the Italian Open, visiting as a spectator, or attending specifically for the expo, the three-day event offers a wide range of activities for the community.
Exhibitors and Brands
The expo floor features a wide range of exhibitors, from gi and no-gi clothing brands to wellness vendors, BJJ academies, craftspeople, and travel agencies specializing in martial arts experiences.
Previous editions have attracted well-known brands while also giving smaller, up-and-coming companies a platform to showcase their products directly to the BJJ community.




